Craft in the Spotlight
ART AID supported emerging makers in showcasing and selling their products at the Innibos National Arts Festival market — a key platform for exposure and growth.
Many young creative enterprises have limited access to real-world retail environments where they can test products, get feedback, and build brand presence.
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Young enterprises participated
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Multiple participants restocked during the event due to high demand with follow-up stock requests from retailers and festival goers.
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Day marketplace
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Foot traffic
ART AID mentored and supported small creative businesses to prepare for and participate in the Innibos market. This included training in merchandising, pricing, storytelling, and customer interaction to help translate creativity into commerce.
Participants showcased and sold their products to large festival crowds, gained valuable customer feedback, and generated income that boosted both their offerings and business confidence.